Artificial intelligence have become the biggest novelty this 2023, and no wonder since it is a technology that allows you to create any type of content practically immediately; just enter a series of commands and you will have the results. However, can you make quality content with ChatGPT?
In this article we will deepen this topic, as well as give you some tips that will help you use ChatGPT like a professional, creating excellent quality written content, so much so that it can be confused with texts created by people.
If you want to learn how to create quality copy with ChatGPT for free, read this article till the end.
ChatGPT: Can SEO content be made with artificial intelligence?
Creating SEO content with artificial intelligence has become a dream come true for anyone who manages a website, as it can be an inexpensive option that allows you to do without copywriter services.
However, although everything seems to be rosy, it is important to understand that it is not enough to generate a lot of texts to make a website rank, what is more, creating a lot of generic content can be detected as spam and make your website penalized.
If we carefully study the latest updates to the Google algorithm, we can see that quality content is essential to position a website. What do we mean by quality content? To articles that provide a solution and respond to the reader’s search intention, whose information is clear and concise.
Currently, artificial intelligence is not perfect, and if we look closely, we will be able to differentiate between a text generated by an AI and by a person. This is because artificial intelligence usually have certain inconsistencies when creating texts.
For example, the text generated in ChatGPT can have perfect grammar and spelling, with persuasive language that motivates me to keep reading and keep reading. However, if you pay attention, you may notice that some paragraphs are redundant or do not provide good information. In short, you may enjoy reading, but you won’t fully understand the content.
This is just an example of the limitations when using ChatGPT. On the other hand, the AI is fed with relatively old information, something that becomes quite limiting if you want to write news or current and trending topics.
Another limitation of ChatGPT in creating SEO content is that it is not a tool focused on creating texts of this type. While it can incorporate keywords and maintain semantic prominence based on user search intent, AI will not be able to offer the same optimization capabilities as a professional SEO copywriter.
In short, ChatGPT has the following limitations:
- The text may be unnaturally worded.
- The quality of the content is not very accurate.
- The information you provide is not 100% current.
- It does not offer the same results as an SEO copywriter.
How to create unique and SEO friendly texts with artificial intelligence?
Now, if you want to know how to use ChatGPT to improve your copywriting or SEO writing, here are some very useful tips:
1. Research the topic
Before using ChatGPT to write about a specific topic, it is important that you investigate about it: look for articles and reference texts, which will not only help you to make a better structured text, but will allow you to detect some inconsistencies made by the AI.
If you don’t do research on the subject to be discussed and ask ChatGPT to write an article on “x” topic, it will be more difficult for you to detect those aspects that impair the quality of the content.
2. Verify that ChatGPT can write to the topic
Believe it or not, ChatGPT cannot address any topic you ask for, and this is one of its biggest limitations. As we mentioned earlier, this tool doesn’t base its information on the most current content, so while it can create text according to your instructions, the generated text will be inconcise with the latest trends.
This becomes a disadvantage if you have a news blog, where the topics to be published are more current, or even those that are happening at the time of publication.
On the other hand, you must not forget that ChatGPT feeds on the information of the information that is on the Internet. If you write an article on a well-known topic, the quality of the generated content will be better. On the other hand, if it is a topic that is rarely talked about or there is no information on the web, it is most likely that ChatGPT will have complications when creating the text.
3. Make a first draft
The first text you make with ChatGPT will not be the final one. You can read it carefully and change those aspects that are considered necessary to improve its quality.
On the other hand, you can create a text in ChatGPT and use it as a first draft, which will help you organize your ideas. Remember that ChatGPT is not only good for writing blogs and news from scratch, it is a tool with almost unlimited functions.
4. Check the structure
Although you are not making an article from scratch, it is necessary to do the entire process of SEO analysis to ensure that it ranks at the top of the Google search result.
In this sense, it is important to ensure that your texts have a structure that responds to the needs of the reader, so we recommend creating an agenda before creating the article in ChatGPT, so the information will be more organized.
5. Give a detailed prompt about the article
In short, a prompt is a set of instructions that make the AI generate results according to your needs. In this sense, the instructions you give to ChatGPT must be clear so that it creates a good quality text.
When giving instructions you must ask direct questions, use keywords and include text that provide information and context, which will allow the AI to do its job better.
6. Don’t forget about SEO
It seems a bit obvious, but many people forget that, in order to make an article rank, SEO optimization is essential. Searching for keywords, creating internal and external links, structuring the topic properly, and using a language according to your niche, are key aspects for Google to place your content in the first search results.
If you want to learn more about this topic, you can read our SEO writing guide , which has easy-to-apply tips and advice, which will help you increase visits to your website.
7. Review the text, correct and rewrite
Doing copywriting with ChatGPT is not as easy as it seems. Do not be left alone with the result that the AI produces. Review it well, if possible, read it several times, analyze the structure and detect any spelling or grammatical errors that may exist.
Rewrite sentences that are unnaturally phrased or difficult to understand. Do not forget that public retention is a key factor to increase domain authority and web positioning, and for the reader to be motivated to continue reading, the information you give them must be of good quality.
8. Use a plagiarism checker
The text that ChatGPT generates doesn’t come out of nowhere. The AI is powered by millions of articles found on the web, so the text created may be somewhat similar to your references.
Surely there are thousands of people creating content similar to yours with ChatGPT, so the content made can be somewhat generic and repetitive. The Google algorithm is capable of detecting this type of content and penalizing it, sending it to the last positions of the search results.
Therefore, if you want to avoid being penalized by Google, you must pass the text through a plagiarism checker.
9. Give it your personal touch
In addition to detecting plagiarism, Google’s algorithm has the ability to know which articles are made with artificial intelligence, and given the latest guidelines, original content, made by real people, will be rewarded.
Therefore, it never hurts to add your personal touch to an article generated by an AI. You can change some expressions or connectives for ones that you use more frequently, place greetings or farewells, make the article look more like one written by you.
The more you tweak and improve AI-generated text, the more likely it is to rank.
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Yes. Although, technically, creating texts with artificial intelligence is not illegal, Google rewards original and human-made articles, making it more difficult to rank AI-generated articles.
You can do it, since artificial intelligence is capable of creating texts with an acceptable quality.
However, it is advisable to review and modify this type of text so that it adapts more to the editorial line of your website, in addition to optimizing SEO and responding to the user’s search intention.
If you want to know how to make copies with artificial intelligence and make it original content, the easiest thing to do is to pass the text through a plagiarism checker. These platforms are capable of detecting long phrases that are repeated on other web pages.
It’s a good way to create mass written content. With this tool you can increase the number of articles uploaded per month, without the need to hire more editors. However, quantity is not synonymous with quality, and they only position websites that offer good quality content.