Let’s take a look at the top 10 most valuable brands in the world in 2022 checking through their brand value. Creating brand value is one of the most difficult tasks for a company. Brand equity is basically the perceived value of the company and its product in the eyes of customers.
A great company may not necessarily have great brand equity. Although the year 2020 – 2021 was devastating to the brand value of many companies, some began to recover during 2021 while some in 2022, some went bankrupt and are no more functional.
However, not all companies saw a drop in their brand values. Some companies were able to assert their brand equity dominance with customer-friendly policies.
Others, despite lowering their brand value, are still among the most valuable companies in the world. Below we list the 10 most valuable companies in the world today.
Top 10 Most Valuable Brands In The World
Here is a list of the most valuable brands in the world this year:
10. Verizon ($69.6 billion)
According to data from Statista, it was in 13th place in its ranking with a brand value of 101.943 million dollars, the same as for the year to date in 2022 it decreased to 69.639 million dollars. Despite this drop, this mobile phone company, with more than 20 years in the US market, managed to position itself as the tenth most valuable company in the world.
9. Huawei ($71.2 billion)
This technology company of Chinese origin and producer of smartphones and other electronic products went from a brand value of 17.8 billion dollars to 71.8 billion dollars, that is, an increase of almost 25%, which places it in 9th place in the ranking.
8. ICBC ($75.1 billion)
The Industrial and Commercial Bank of China (ICBC) is another of the Chinese companies considered among the most valuable in the world by 2022. Although in 2021 it did not appear in the Statista ranking, so far this year managed to position itself in place 8.
7. Meta (Facebook) ($101.2 billion)
Meta, specifically Facebook, is another of the American companies that appear in this ranking. Despite falls of up to 20% in its shares so far this year, and despite the fact that in 2021 it had a brand value of 226.744 million dollars and this year that value fell to 101.201 million dollars, it ranks as the seventh most valuable company in the world, according to the data made available to NaijaXtreme.
6. Samsung ($107.3 billion)
This technology company, also from the East, from South Korea, managed to increase the value of its brand by 42.21% from 2021 (62 billion dollars) to 2022. Samsung manufactures and sells electronic devices and computer peripherals. The company operates through three divisions: Device Solutions, Mobile Information Technology and Communications, and Consumer Electronics. Samsung has a market capitalization of 278.7 billion and is headquartered in Suwon, South Korea.
5. Walmart ($111.9 billion)
With everything and its 20% drop in its brand value from 2021 (140.530 million dollars) to 2022, this American retail chain managed to position itself within the first 5 places of the most valuable companies in the world.
4. Microsoft ($184.2 billion)
It is an American technology company that decreased the value of its brand by almost 55% from 2021 (410,271 million dollars) to 2022. Even so, it managed to stay in place 4 in the ranking of the most valuable companies from Statista. Microsoft develops and offers software, services, devices, and solutions.
The company operates primarily through three business divisions: Intelligent Cloud, Business Process and Productivity, and more Personal Computing. Microsoft has a market capitalization of $1.77 trillion and is headquartered in Redmond, WA.
3. Google ($263.4 billion)
It is another popular American technology company. Google experienced almost 40% growth in the value of its brand from 2021 ($165 billion) to 2022. One of the possible causes of its growth was the greater investment that small businesses around the world made in digital ads. The search giant offers a series of services to users, corporations and advertisers.
Google primarily focuses on search, operating systems, advertising, platforms, enterprise products, and hardware. It has a market capitalization of 1.41 billion and is headquartered in Mountain View, CA.
2. Amazon ($350.3 billion)
It is another very popular American technology company. Amazon increased its brand value by more than 40% from 2021 ($201 million) to 2022. It has a market capitalization of $1.59 trillion. It is the largest e-commerce company in the world. Amazon also offers network services (Amazon Web Services), streaming services, and hardware products. It was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.
1. Apple ($355.1 billion)
Apple is the most popular name in the world. Unlike many other companies, Apple was able to increase its brand value by 38% in 2020. Although from 2021 to 2022 it only achieved a 9.04% increase in its brand value, it continues to rank as the most valuable brand in the world. This American company designs, manufactures, and sells smartphones, computers, tablets, wearable devices, and accessories.
In addition, the company offers various related services such as Apple Music, Apps and more. The Apple iPhone is one of the most popular products in the world. It remains to be seen if the discontinuation of its legendary iPod significantly impacts its brand value.